COMMERCIAL WORK
System 2 Film
2017 Micro-Showreel
Effective commercial films are based on insight-driven strategy. The film makers and content marketers at System2 offer end-to-end film solutions - from planning and conception through to development, production and distribution. Our in-house team of strategists ensure maximum return on investment and added value to every individual shot.
Birchwood Highland
Promotional film
This is part of an ongoing project with Birchwood Highland to address the stigma and promote the discussion of mental ill health in Scotland. In this film, we went to The Belladrum Tartan Heart music festival to ask the festival goers what they thought about mental health stigma.
Glasstorm Contemporary Glass
Promotional film
I shot and edited this with Thomas Hogben in January 2016.
GLASSTORM, based in Tain, is a hot glass studio, providing a range of services including glass design, consultancy, proto-typing and manufacture. This creative team has developed a reputation for being experts and pioneers in the niche field of luxury glass products led by the creative duo Brodie Nairn & Nichola Burns.
Our brief was to create a short film that would highlight the quality, craftsmanship, accuracy and innovation involved in creating bespoke glass bottles and ornaments. Glass is a clean, clear and strong material, but the process is one of drama and theatre. The industrial metal moulds, and the licks of fire from the kiln all juxtapose against the serenity of the final product. The visual style of the film reflects this contrast. Fast cuts and bold strong visuals. Black backgrounds isolates the action, and the lighting design focuses the attention on the detail of the craft. Slow motion footage incorporated amongst the more energetic shots reflects the accuracy of each element of the process.